Collections

Analytics Acquisition

By Scott.Brownlee

updated 5 months ago

The Acquisition section of your simplebooklet microsite tracks all the ways your microsite is discovered by customers.  

Views

How many times customers have viewed your booklet microsite.  A view count is registered whenever a person opens your simplebooklet microsite.

Current Range - The total number of views your microsite has had in the date range you selected.

Lifetime - The total number of views your microsite has had since you first published it.


Arrival Channels

How your customers got here. This identifies the webpage the customer was on before they arrived at your simplebooklet page. This helps you understand where people are being made aware of your simplebooklet microsite and clicking to engage.

The orange color represents the current date range you have selected, while the dark grey bar represents the lifetime channel reach.

Direct - This is the number of views that have originated from a customer typing in the unique URL of the simplebooklet microsite.

Search - This is the number of views that originated in a google search query. These views are counted based on the number of people who organically discover your simplebooklet microsite in a search query and then click on that link to open the microsite.

Email - This is the number of people who opened an email containing your simplebooklet and then clicked on the link to view your simplebooklet microsite. Imprressions are not measured.

Facebook - This is the number of people who clicked on your simplebooklet microsite post that appeared in your fanpage or their personal feed. Impressions are not measured.

Twitter- The number of people who clicked on your simplebooklet microsite twitter post and viewed your live booklet.

Pinterest - The number of people who clicked on a simplebooklet microsite pinterest post and viewed your live booklet.

Linkedin - The number of people who clicked on a simplebooklet microsite Linkedin post and viewed your live booklet.

Tumblr - The number of people who clicked on your simplebooklet microsite Tumblr post and viewed your live booklet.

Embed - The number of times your simplebooklet was viewed while embedded on another webpage.

Other - Where a customer originated from an untracked location on the web (this could be a link on another website or blog that we don't categorize). For details of other origins of customers, we recommend adding your Google Analytics ID to your simplebooklet Analytics page.


Device

What device customers use to view your booklet microsite. You can tell if you want to tailor your content to be more mobile or desktop friendly based on how your customers view your simplebooklet microsites.



Acquisition Score

How effective you've been on building awareness of your booklet microsite. Simplebooklet makes recommendations you can use to increase the number of people finding and reading your simplebooklet.

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