> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://docs.simplebooklet.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Get to Know the Reports Tab # Get to Know the Reports Tab The Reports tab gives you insights into how readers interact with your Simplebooklet. Every report helps you understand your audience's behavior so you can measure performance, identify what's working, and make smarter content decisions. Your booklet automatically collects viewer data in real time — opens, clicks, engagement, and more — the moment it's published. || Available on Basic, Pro, and Business plans. Availability varies by report. --- ## The Snapshot The Snapshot is the first thing you see when you open Reports — an at-a-glance summary of how your booklet is performing across the four stages of the Audience Journey, for whatever date range you've selected. **How to access it:** From your Dashboard, find the booklet you want to review and click the **Reports** button (the bar chart icon). The Snapshot opens by default. Use the **date range selector** in the top right corner to choose the time period you want to analyze. All four stage cards update to reflect data for that period. ### The Four Stage Cards **Awareness** — How many people found and opened your content. * Total Opens — Every time someone clicked to open your booklet. * Unique Visitors — The number of distinct individuals who viewed it. **Attention** — How deeply readers engaged once they opened it. * Pages Flipped — Total page turns across all sessions. * Interactive Clicks — Clicks on embedded links, videos, hotspots, or other interactive elements. **Action** — Whether readers took the next step you asked for. * Call to Action Clicks — Clicks on any CTA buttons or links embedded in your booklet. **Satisfaction** — The long-term value your booklet is delivering. * Savings — An estimate of what you'd have spent distributing this content in print. * Return Visits — Readers who came back to view your booklet more than once. ### What's Below the Snapshot Cards **Insight Report** — Generate an AI-powered plain-language analysis of your booklet's performance: what's working, where readers drop off, and what to do next. Available on Pro and Business. [Learn more](link) **Your Performance Data File** — Download a plain text summary of your data as a Markdown file to use with any AI assistant. [Learn more](link) **History Reports** — View and download previously generated Insight Reports. --- ## Individual Reports Each report focuses on a specific part of your audience's interaction. **Opens** — See when, where, and how often people open your booklet. Includes location, device, and viewing patterns. [Learn more](link) **Page Views and Time** — Measure how much time readers spend on each page and identify your most-viewed content. [Learn more](link) **Navbar Usage and Page Actions** — See what your audience clicks within your booklet — from navbar items to interactive elements — and understand which calls-to-action perform best. [Learn more](link) **Referrals** — Discover where your traffic is coming from: websites, email campaigns, social media, and more. [Learn more](link) **Contact Form** — View all submissions from your built-in contact form, including contents, sender email, page location, and submission date. [Learn more](link) **Lead Gate** — Review captured lead data including names, emails, and company information to identify high-interest viewers. [Learn more](link) **Passwords** — Track access to password-protected booklets — see who entered, where they viewed from, and how many times they accessed your content. [Learn more](link) **Forms** — Analyze viewer responses from any embedded forms to gather insights and feedback. [Learn more](link) **Verified Emails** — See which verified viewers have opened your booklet, along with details like their device, last open date, and location. [Learn more](link) **Followers** — Monitor your growing audience — view follower activity, open rates, and engagement to understand who's consistently interested in your content. [Learn more](link) **Google Analytics** — Integrate with Google Analytics for deeper insights into audience demographics, acquisition, and engagement trends. [Learn more](link) --- ## How This Impacts the Audience Journey The Reports tab ties into every stage of the Audience Journey — from Awareness (who's finding your booklet) to Action (who's converting or engaging). By studying your reports, you can refine how readers discover, experience, and interact with your content, and turn attention into lasting engagement. --- ### Related Articles * [The Reports Snapshot](/en/article/the-reports-snapshot-1y06nl6/) * [Generating an AI Insight Report](/en/article/generating-an-ai-insight-report-1g57455/) * [Your Performance Data File](/en/article/your-performance-data-file-1r7lf3q/)