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# Understanding Stage 2 of the Audience Journey: Attention

# Understanding Stage 2 of the Audience Journey: Attention

Attention measures how deeply readers are engaging with your content once they've opened it. Opening a booklet is just the start — Attention tells you whether readers are actually turning pages and interacting with what you've created.

**Success at this stage = deep engagement with your booklet.**

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## Pages Flipped

The total number of page turns across all sessions. A high page flip count means readers are moving through your content — a strong signal of genuine engagement. If Pages Flipped is low relative to your Total Opens, readers may be dropping off early, which could mean your opening pages need stronger hooks.

## Interactive Clicks

Clicks on any embedded links, videos, hotspots, or interactive elements within your booklet pages. These show readers are actively exploring your content — not just passively viewing it. Interactive Clicks are a particularly strong engagement signal because they require intent.

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## What to Look For

Strong Attention numbers paired with weak Action numbers often means your content is engaging but your calls to action aren't landing — consider making your CTAs more prominent or compelling.

Low Pages Flipped relative to opens suggests readers aren't getting past the first few pages. Look at your opening content: is it immediately valuable and clear?

High Interactive Clicks show your embedded content — videos, links, hotspots — is working. If Interactive Clicks are low, consider whether your interactive elements are visible and relevant to your readers.

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### Related Articles

* [Get to Know the Performance Tab](link)

* [Understanding Stage 1: Awareness](link)

* [Understanding Stage 3: Action](link)